In this short podcast, UX Advantage Podcast with Karen McGrane: Shifting To Continuous Deployment, Karen talks about the challenges of User Experience in the era of continuous learn-design-iterate cycles. It’s an interesting topic, but what fascinates me is how agencies can help clients to continuously iterate and improve their digital products.
Everything that Karen mentions seems to be focused on in-house teams. But in the UK, many brick-and-mortar companies still rely on agencies to redesign their sites, apps, etc. It’s not trivial to build an in-house team, and a lot of talent is still on agencies. At least in this country.
I see two fundamental issues to be solved:
- Cultural. Management needs to move from one-off products that are redesigned every 2-3 years, to constant iteration and improvement
- Economical. Agencies have to be cost-effective, compared to the short/mid term costs of building and running an internal UX team
Once those two are solved, we’ll be ready to face the next challenge, integrate agency and in-house teams.