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On the subject of Focus Groups

Published: at 12:00 AM

[…] The brilliant sociologist and father of focus groups Robert K. Merton later lamented their misuse in replacing research:

“Even when the subjects are well selected, focus groups are supposed to be merely the source of ideas that need to be researched.”
Via Wired - How the ‘Failure’ Culture of Startups Is Killing Innovation. Go check it our, it's a great article.